BEHIND THE
WATCHES
THERE’S THE
PEOPLE

Family-run in Philadelphia since 1991, TNS Diamonds is a tight-knit crew of watch lovers and jewelers focused on trust, transparency, and speed. We’re growing the right way—expanding our in-house service, digital storefront, and content studio while keeping that “you know us by name” feel.

Austin Shvarts

CEO

Austin has grown TNS Diamonds from a small family shop into a leading destination for luxury watches and jewelry. As CEO, he oversees the business at a strategic level — shaping vision, operations, and long-term growth — while still staying hands-on with customer relationships. Known for his sharp eye, deep knowledge of the global watch market, and strong deal-making instincts, he ensures TNS delivers both expertise and trust in every transaction. Beyond the boardroom, Austin also leads the brand’s social media presence, creating videos that reach millions and open doors to new clients worldwide.

Fun Fact: When he’s not running the business, you’ll likely find him on the tennis court, cooking up something delicious, or spending time with his family.


Tony Shvarts

Founder

Tony came to the United States from Ukraine at the age of 14 with nothing to his name. He started as a bench jeweler, mastering his craft and working tirelessly until he was able to open his own business. More than 30 years later, TNS Diamonds stands as a testament to that dedication. Tony laid the foundation for a company built on trust, hard work, and personal relationships. Even as TNS has grown, his steady presence and traditional approach to client service keep the “family” in family business.


Fun Fact: Tony has a knack for making deals face-to-face — walk into the store and there’s a good chance he’ll be the first one to greet you. He also loves being out on the water fishing whenever he gets the chance.

Arielle Shvarts

Head of Jewelry Operations

Arielle oversees all things jewelry at TNS. A trained GIA Graduate Gemologist, she brings a sharp eye to ensuring that our jewelry inventory and custom creations uphold the same high standards as our watches. She manages listings, works directly with clients in-store, and specializes in custom bridal and statement jewelry — guiding customers through the process of creating something truly personal. With her attention to detail and approachable style, Arielle has become a trusted resource for anyone seeking exceptional quality in their jewelry.

Fun fact: Outside of work, Arielle loves playing pickleball and lifting weights!

Jaysen “Jay” Conway

Operations & E-Commerce

Jay oversees the day-to-day operations that keep TNS running at full speed. He manages everything from product photography and online listings to shipping logistics and customer communication, ensuring that our digital storefront reflects the same quality and precision as our in-store experience. His work bridges the gap between our online presence and customer delivery, making him a key part of how clients experience TNS from start to finish.

Fun fact: Outside of work, you’ll often find Jay walking his dog through Philadelphia or checking out the city’s newest restaurants.

Paul Bogard

Head Watchmaker

Paul is the craftsman who keeps our watches ticking. With years of technical Swiss watchmaking experience, he handles everything from routine servicing to delicate restorations. His steady hand and deep knowledge of horology ensure every piece that passes through our bench gets the expert care it deserves. Check out his work on his social media pages: @tns_paul

Fun fact: Paul loves taking long bike rides, and also speaks English, French, & Spanish!

Mike Bolger

Sales & Sourcing

Mike drives growth at TNS by posting our inventory across every platform and dealer group he has access to, ensuring a constant stream of deals and customer inquiries. He’s on the front lines of sales and sourcing, managing trades and building relationships that strengthen our market position in both the wholesale and retail space. Mike’s energy and consistency create opportunities and revenue streams that would otherwise not exist without him.

Fun Fact: A former USC hockey captain and top scorer, Mike channels that same competitive drive into keeping the TNS deal flow moving nonstop.

Blair Harris

Social Media & Creative Manager

Blair brings creativity and strategy together to shape how TNS looks and feels online and beyond. He leads our social media presence across Instagram, TikTok, and YouTube, producing content that reaches millions and drives real business. Beyond video, Blair manages our creative identity — from newsletters and branding to merchandise design and web visuals. Hardworking and deeply invested in his impact, Blair plays a key role in how clients experience TNS at every touchpoint.

Fun Fact: Other than watches, Blair’s a big fan of reading comic books and will never turn down a conversation on anything superhero-related.